Higher Productivity is Back on the Front Burner at Tech Savvy Law Firms
As if a “recession” on the horizon were not enough, law firms are getting squeezed from both sides with the fall out in the real estate and private equity markets. As a result, the Wall Street Journal reported this week that law firms are laying off associates, shortening the length of their summer programs, and delaying the start date for new associates. With lower headcount and clients inspecting invoices more carefully, lawyer productivity has moved back on to the front burner for law firm management. In tough times, it makes more sense to try to make ten attorneys each just 10% more productive than hire one new attorney for $160,000 plus overhead. For instance, in a 10 hour day, is there a way to save just 1 hour of wasted time so you produce 10 hours of quality billable time instead of 9. Imagine if you sent an email instead of making that extra phone call? What if you could find the minutes for that board meeting right on your laptop, rather than walking down the hall to the minute book room? What if you didn’t need to proof that capitalization spreadsheet one more time? Isn’t that the type of low value work that can be avoided without having any impact on your real work product?
The panelists at Two Step Software’s most recent webinar, Higher Productivity Increases the Bottom Line at Law Firms, discussed how technology can improve lawyer productivity and offer better client service. Both are critical to long term success in a difficult economy. The discussion was started with an overview thought quoting Ralph Baxter, the Chairman of Orrick, who stated: “Technology is enabling the work to be done differently, so there are fewer and fewer non-timekeepers to timekeepers.” Clearly, over the past decade, we have seen how each lawyer needs less support staff to handle phone calls or send out documents based on the most rudimentary changes such as email, web sites, and voice mail. Doug Cornelius, a senior attorney and member of the KM department at Goodwin Procter LLP, got everyone thinking about the transition that has been experienced in lawyer value from simply selling time and documents to selling legal knowledge. As top billing rates approach the magic $1,000 per hour mark, he asked whether any lawyer can still think it’s better to take an hour to create a new document if you could get it done in 15 minutes. Even with time based billing, which is certainly under attack from many general counsels, is productivity at any less of a premium. Fixed price and project based billing has certainly created a new paradigm for legal services where productivity is at a premium.
The discussion was further focused by Valerie Connell, Product Manager, Legal Content Management at LexisNexis, who raised the context of e-billing as a change that will eventually make it much easier for corporate America to compare prices and productivity across firms. She quoted a 2007 Law Firm Economic Survey which said that corporations “sure are going to think about looking for alternatives to $500 an hour proofreading of boilerplate contracts.” Her tips for tech savvy law firms were based on what she called “prudent technology investments in a recession” and based on a list from the well known legal technology expert, Dennis Kennedy. She stressed the importance of: a) technology that cuts costs; b) technology that makes you indispensable to your clients; and c) technology that helps you get new clients.
In the current difficult economic times that are facing the business of law, every lawyer needs to think about ways to work better, increase efficiency, and provide better client service. A recorded version of the webinar is available on-demand from the Two Step Software web site. For those interested in document automation, it includes an excellent demonstration by Bart Earle from Capstone Practice Systems showing how to use HotDocs to create corporate document packages on-the-fly. Imagine, a document wizard to create a complete set of organization documents in minutes for the next start-up company that walks in your office. Every penny that you save them will go right into their development work creating the next Google or Salesforce.com.
At a recent Two Step
When I got a pop-up message from Intuit the other day that they have jumped on the bandwagon and released a read-only version of Quickbooks Online for the iPhone, it got me thinking about cell phones and my new iPhone. It made me realize how pervasive this new productivity tool had become in the nine months since its release. It’s particularly noteworthy, since Quickbooks Online does not yet work with the Apple Safari browser. Although it’s very limited and many will ask was it really worth the effort, I think it’s a great looking view-only application and delivers a minimum amount of information into the palm of your hand. How much is in a bank account? How much do we owe that vendor? How much does this customer owe us today? A balance sheet for Dec. 31st? It’s all there.

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